Jen Cayle Gaum

Makeup is dismissed as superficial and frivolous. It does, however, have power. For some, it's a form of protection. Others utilize it to express themselves. A highlighter may be more than a highlighter, and a foundation can be more than a foundation. They can morph, protect, and do so much more.
You may be unsure about the importance of cosmetics, but we can assure you that it is crucial. Think outside of yourself, even if it doesn't seem essential. While you may feel that skincare is more impor