aiC Brands

AIC Brands is a U.S.-based eCommerce and digital brand management company specializing in building, scaling, and optimizing online retail businesses that improve everyday life. With a diverse portfolio of trusted consumer brands, AIC Brands delivers high-quality products, seamless shopping experiences, and value-driven solutions across multiple industries from home filtration to lifestyle accessories and educational initiatives.

Our family of brands includes:

DiscountFilterStore.com – A leading U.S. retailer for water, air, furnace, and pool filters for over 20 years.
WaterFilters.net – A trusted source for residential and commercial water filtration systems.
Tier1 – Provider of high-performance filtration and home improvement products.
USWF – Specializing in affordable, high-quality filters for U.S. households.
LumieWorld – Award-winning night lights and sensory toys that bring comfort and creativity to families.
Myself Belts – Adaptive, easy-to-use belts designed to promote confidence and independence in children.

With operations powered by data, creativity.