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Social media engagement for business refers to how actively your audience interacts with your brand on social platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and YouTube. Engagement includes likes, comments, shares, saves, clicks, and direct messages. High engagement shows that your content resonates with your audience and helps build long-term brand relationships.Strong social media engagement helps businesses increase brand visibility, build trust, and improve customer loyalty. When users engage with your posts, social media algorithms promote your content to a wider audience, leading to higher organic reach and better brand recognition.