Turin Bicycles Ltd

Turin Bicycles, Ltd. opened for business in Denver, Colorado, in 1971. As a member of the Turin group, a national buying cooperative, the store was well positioned to compete in the fast growing U.S. adult cycling market. A broad selection of hard-to-get European and Asian cycling products imported by the Turin group afforded the store a competitive marketing edge that allowed for significant early market penetration and consumer recognition. The store's product mix included a wide range of bikes, from