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Jade Gift Shop was founded in 1978, with the humble opening of the first retail outlet in Shaw Tower. The company was established by Mr. N.S. Chong, who started the business by retailing audio products, mainly transistor radios and walkmans. Being situated near the famous Jade Cinema, the area surrounding the cinema was popularly know as Jade. Hence, the name "Jade" was used in the name of the business.