Book Cover Gem

A book cover is like a well prepared resume. When prepared professionally, great resumes produce favourable first impressions on hiring managers; thus dramatically increasing a job prospectors chances of getting an interview call. And so too is the case with a books' cover. The human brain is wired to respond based on initial impressions. A great book cover can set in motion psychological chain reactions, based on cover design and artwork, which could ultimately culminate in purchasing the book.