Brand Identity

Social media marketing is perhaps the most powerful brand-building tool of all – but only if it is managed correctly. Managing social media can be a full-time job and in order to understand how it may be successful as a marketing tool it is best to know the strategies and engineering behind developing healthy social interactions. Businesses can’t afford to be arrogant. In the age of Social Media, businesses must be open to discussions with their customers – to find out what they like, what they hate and wha