Demand Planning - Promotional planning - Process

In practice, the following challenges are very common in the promotional planning process for a typical manufacturer:

Often there could be communication gaps between the manufacturer and the customer on changes at retail. This could more often be due to the lack of proper communication between the manufacturer’s account team and the headquarters forecasting team
There is no easy apparatus to incorporate and communicate changes to the promotional calendar. This is the major theme of more advanced Customer Relationship Management (CRM) software. But the key is for the information to be integrated into the demand planning process/tool
The Baseline Sales Volume is often difficult to estimate. This is further complicated by the fact that there is not a single consistent definition of baseline versus lift within the organization

Demand Planning Net specializes in helping businesses improve their planning across their Value Chain. We provide consulting services and solutions implementation for Demand Planning, Sales Forecasting, Integrated Business Planning (IBP), Sales and Operations Planning (S&OP), and Supply Chain Optimization.

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