We Are Affective

We Are Affective partners with founders and product teams from first idea through to launch. We specialise in the strategic and design foundation that mobile app projects need before any build begins. We combine behavioural psychology, UX research, and product strategy to define what an app should do, how it should feel, and whether it's ready to build. We cover discovery, research, UX and UI design, and technical architecture. We don't build, but we stay involved through the build, keeping the vision intact from brief to launch.