mFilterIt is a new-age data-driven company driven by the mission to create a safe, transparent, and secure digital ecosystem. Established in 2015, the company's foundation was laid by identifying the need for safety and transparency in the digital ecosystem. The mission is to create a transparent and secure digital ecosystem started by validating ad traffic to empower advertisers with clean data and enable them to make efficient business decisions and curb the wastage of ad spends due to Ad fraud. The